About BRZ

International Avenue is a vibrant business district with a diverse ethnic composition located on 17th Avenue S.E., from 26 to 61st streets, in Calgary. There is an interesting mix of business representative of the cosmopolitan neighbourhoods surrounding the Avenue. It is an area of one-stop shopping with access to a selection of restaurants and grocery stores from around the world, as well as a wide range of other retail goods and services. Over 425 businesses operate within the zone.  Convenient free parking is available throughout the zone.

The Mission of the organization is to promote, improve and create amore pleasant community in which to shop and live.

The BRZ is achieving these goals by:
• A maintenance program designed to clean the shopping district
• Promotional/image initiatives
• Special community events
• The completion of an urban design plan and vision – approved at City Council, 2010
• Plans for a sustainable community
• A crime prevention safety plan – adopted
• A pedestrian friendly approved comprehensive transportation policy
• An implementation strategy